The Teacher & The Salesman

The Teacher & The Salesman: A Communication Reference Guide for Delivering Engaging and Informative Discussions Using the POETIC Framework



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As Reviewed by Tee Wai at  

“Title: The Teacher & The Salesman: A Communication Reference Guide for Delivering Engaging and Informative Discussions Using the POETIC Framework

Author: Mohibul Nahar

Publisher: Amazon Asia-Pacific Holdings Private Limited

Date of Publication: 23 July 2017

Genre: Self-Help

Rating: 5/5

‘A good talk is like a primer for your brain.’

The classroom is a dynamic space of constant interactions and all those facing a class of beaming students know the importance of maintaining that dynamism in order to uphold the energy of the class. But some Professors are way too boring and do not realise that their real influence upon the students is far beyond the subject lectures. It is in the way they present their ideas, how they talk, how socially relevant they keep their speeches and how far they are able to pull their students out from deep slumber yanking at their eyelids. Their real impact is outside the class in how approachable and open minded they can be. But no matter how much we all understand these, do we know the ways to achieve them?

Pleasantly, Nahar jumps to the help of all such communicators in need to help them realise and prioritise their goals. Using the anecdote of a conversation between a teacher and a salesman, Nahar drives his point home about the importance of salesmanship on behalf of the teacher. Teaching and selling then become twin concepts. While teachers help the youth grow, salesmen drive the economy. He cleverly argues that we are always selling our best to the ones in whose hearts we want to create a special place for ourselves and in return be adored. Explaining how to sell one’s skills then becomes imperative while also teaching them how to be better versions of themselves. The book is very candid and conversational. Nahar confesses that he’s not selling any secret formula or profoundly insightful ideas. It is all a bunch of his own personal observations taken during his engineering and business degrees as well as a lot of field experience. But with a tinge of humour he goes on to mention that his most important experience is with his spouse of ten years that has provided him with ample experience of lecturing, being lectured to and lots of selling.

Nahar goes on to introduce the POETIC framework that should form the basis of logical discussions and fruitful arguments. Bullet points and simple examples make it easier to understand his advice. He stresses on peer to peer teaching for better bonding and clarity of concepts amongst students who may fear their peers as competitors or see them as a threat to their personal development. The knowledge level of students is important and the awareness or misunderstandings they bring with them will shape the way they receive information.

He also adds a word of caution regarding advanced students who are always a challenge (as much as a delight) to their teachers though they usually appreciate the pre-lecture refresher; triggering ideas they may have missed or hasn’t yet occurred to them. They may come across as arrogant, detached and uninterested because they’re mostly self-taught and depend very little upon their teachers. Hence, it may be difficult to pin them down as they’re always on the move but that shouldn’t deter the teacher from selectively engaging in higher order thinking and dialogue. In the most highly engaging classes the teacher should not require participation at all. The students should know the course of events. On the whole, the book is very engaging with quite some practical advice. Though it is targeted towards those in teaching or speaking based professions, consultants, salespersons, trainers, marketers and presenters but it is a useful read for all.”


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